Top finds – 1000 growth hacks for marketers, Availability bias, The demo to demo loop

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  1. 1000 growth hacks for marketers. Has to be said, a lot of similarities within, but still a lot to browse through: https://cutt.ly/vZnzIYg
  2. Availability bias. I think this is brilliant, we need to take the opportunities to remind ourselves about our brain constraints: https://cutt.ly/FZnzDHE
  3. Plan the experience first, decide on the dates later. Airbnb redesign: https://cutt.ly/RZmkqIe
  4. Product-led growth models. There are different ways to do that, so this is an approach to pick the best fitting (the article goes a bit dry with the theory, but then moves into examples and gets better): https://cutt.ly/vZmjHYF
  5. Building a pricing page. Thorough read with A LOT of examples: https://cutt.ly/wZmjMMM
  6. Aligning growth strategy with the company strategy: https://cutt.ly/oZmj9tj
  7. An example of OKR vs KPI use by Atlassian: https://cutt.ly/8Zmj8OO
  8. The demo to demo loop. A very useful approach that helps visualize progress for everyone. A 2-minute screencast sent around can be a great way to asynchronously share updates: https://cutt.ly/IZmj7vg
  9. Some upselling selling examples, described in detail: https://cutt.ly/vZmjDoh
  10. Story of navigating stress (like really bad things in life) from a Danish pro athlete Line Thams: https://cutt.ly/uZmjXXe

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