Shape the right thing to build.
Product discovery, requirements, prioritisation, stakeholder alignment, MVP thinking and delivery planning for SaaS, martech and digital platforms.
Product · Growth · Data · Commercial execution
I build digital products and the growth systems around them.
Senior product and growth operator working across B2B SaaS, martech, iGaming and eCommerce. I connect strategy, acquisition, analytics, delivery and operations — from market signal to shipped product and measurable traction.
What I bring to a senior product or business role.
Not a narrow marketer. Not a pure delivery manager. I operate across the full path from opportunity to product to growth.
Build the acquisition engine.
Paid ads, SEO, email automation, landing pages, tracking, CRM flows and lead generation systems designed around measurable commercial outcomes.
Turn plans into shipped work.
Cross-functional execution with developers, designers and marketing specialists, connecting business goals with technical implementation and client value.
Selected work and operating themes.
A focused view of the work that represents my strongest positioning today.
Bubble Marble · COO
Product delivery and growth systems for B2B SaaS and martech.
Led client and internal product work across B2B SaaS, martech, websites, integrations, automation and growth-focused development — connecting business goals, product requirements, technical execution and acquisition strategy. Built and ran Bubble Marble’s growth systems across paid ads, SEO, email automation, landing pages, tracking and lead generation.
Product discovery
Delivery leadership
Paid ads
SEO
Email automation
Martech
RecruitmentSignals · Co-Founder
Recruitment intelligence product using job and news signals.
Building and testing a B2B SaaS product that helps recruitment teams identify early signs of hiring demand before companies actively enter the market. The product analyses job postings and company news to surface hiring intent signals. MVP active, with one paid client and several testing users.
B2B SaaS
MVP
Market validation
Recruitment tech
Lead signals
CUBRO · Performance Marketing & Data
Predictable acquisition through paid media and analytics.
Built the performance marketing and analytics system behind acquisition: campaign structure, paid media execution, tracking, reporting, funnel diagnostics and optimisation loops across Meta, Google and automation workflows.
Meta Ads
Google Ads
Tracking
Reporting
Lead generation
Experience arc.
From analytics and operations to marketing leadership, product delivery, founder work and commercial growth.
2026 — Present
Co-Founder · RecruitmentSignals
Building a recruitment intelligence product that surfaces hiring intent signals from job postings and company news.
2022 — Present
COO · Bubble Marble
Leading product delivery, operations and growth strategy across B2B SaaS, martech, iGaming and eCommerce projects.
2022 — 2024
Performance Marketing & Data · CUBRO
Connected paid acquisition, analytics and reporting to predictable lead generation and business outcomes.
2021 — 2022
Head of Marketing · Elma
Led B2B and B2C marketing across paid acquisition, CRM, email automation, in-product communication and call center coordination.
2015 — 2021
Westwing · Shop Director / Marketing Director / Head of Customer Care
Progressed through leadership roles across eCommerce, marketing, customer operations and commercial management.
2013 — 2015
Analytics & Business Development · Bamilo / Westwing Home & Living
Built the analytical foundation for marketing reporting, business diagnostics, operational insight and data-driven decision-making.
Useful conversation?
I am open to senior product, growth, martech and operator conversations — especially where product strategy, acquisition, analytics and execution need to work together.
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