Top finds – Gamification vs incentives, Gary Vee content machine, Getting early adopters

This time less is more. 3x the value per link 💎. See yourself.

🗞 Top 5 finds from last week 👇

1. Gamification vs incentives. It’s cool to understand the difference in techniques and when those things work not great.

Badges don’t make things more fun. Okay reward the user for something as a tiny bonus, but earning badges is a bad target. Earning perks is much better.

Leaderboards can harm if they show too much. Not fun to learn you’re the bottom 1%.

Streaks don’t work without a real motivator. Don’t know about that, but my streak on Duolingo is 441 days and counting. 😎

Gamification techniques are a bit more complex: https://cutt.ly/AXtJsbF

2. Like Gary Vee or not, but the amount of content that he generates on a regular basis is fascinating. Here’s a way to think of the approach to it. Document a lot. Chop up. Distribute. (And most importantly, hustle!) https://cutt.ly/NXtJdOA

3. Getting early adopters through things that don’t scale. Quite a few examples of where did the today’s big businesses start to get their very first users: https://cutt.ly/jXtJgh5

4. 12 visualisations of ways to manipulate perception with pricing. Sometimes the high margin product needs a wingman to skew the perception: https://cutt.ly/1XtJjoq

5. Labor perception bias. Some steps need to take longer so that the user perceives more value (this is basically pictures): https://cutt.ly/cXtJlYW